NOVA Nest

The charity arm of the NOVA family needed a donation page built for one job: turning an emotional mission story into a completed donation.

1. 01Structured the page as a single funnel (mission, impact, ask) rather than a general-purpose informational site.
2. 02Wrote and laid out the donate sections around the psychology of giving: clear impact statements before the ask, not after.

• Page and funnel structure built in GoHighLevel, including the donation flow steps.
• Custom mission-video and impact-statement sections built as GHL custom blocks.
• Donation form connected to GHL's payment and contact-record pipeline for follow-up.