Global Diamond Montreal

With over 40 years in diamond jewellery manufacturing and retail, GDM had a strong reputation but was losing online ground to digital-first jewellers. The storefront needed to convert high-intent shoppers without diluting the brand's legacy and prestige.

1. 01Overhauled product pages for clarity and conversion, rebuilding merchandising (badges, promotions, hero sections) so campaigns could ship without a developer in the loop.
2. 02Highlighted craftsmanship and credibility directly in the storefront, keeping the site's tone in step with a 40-year heritage brand rather than a generic template.
3. 03Built the theme to support full-funnel tracking and monthly optimization as part of a larger performance marketing effort.

• Custom Shopify Liquid theme with configurable product badge logic (sale, new, limited stock) driven from the theme editor.
• Promotional hero and banner sections rebuilt as reusable, editor-configurable blocks to support ongoing campaigns.
• Theme settings schema extended so campaigns can be swapped without touching code.