ShopifyDesign & Development
Estate
A Shopify jewellery storefront with an ADA accessibility pass and a hero/navigation redesign that measurably improved the shopping experience.
ShopifyLiquidADA AccessibilityUX Redesign
The Brief
Estate needed two things at once: an accessibility compliance pass on an existing storefront, and a hero and navigation redesign that was underperforming on first impression and product discovery.
The Approach
- 01Ran the ADA accessibility pass as a structural fix (contrast, keyboard navigation, and markup), not a bolt-on overlay widget.
- 02Redesigned the hero and navigation around clearer product discovery. The old layout buried collections behind extra clicks, so the new one surfaces them immediately.
The Build
- Accessibility remediation pass across every template: color contrast ratios corrected, keyboard focus states added, and markup cleaned up for screen readers.
- Navigation rebuilt to surface top collections directly from the homepage instead of requiring a menu drill-down.
- New hero section designed and shipped as a distinct before/after phase so impact could be isolated from the accessibility work.
The Result
The hero and navigation redesign gave visitors a faster, clearer path into the catalog from the homepage, alongside a storefront that's more accessible by default. Both feed directly into the storefront's conversion path.
Before & After
Before
After
BeforeAfterLet's Talk
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