WordPressDesign & Development

NOVA ViA Wellness

Sister brand to NOVA ViA, a warmer, more accessible WordPress build for the wellness side of the business.

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The Brief

A companion brand to NOVA ViA needed its own identity: same institutional trust, but a softer, more approachable design language for a wellness audience.

The Approach
  1. 01Differentiated the visual language from the parent brand (warmer palette, more open layout) while keeping the underlying content architecture consistent.
  2. 02Prioritized readability and accessible contrast for a wellness audience that skews older than a typical SaaS user base.
The Build
  • Custom WordPress theme, built as a visual variant of the NOVA ViA content architecture rather than a copy-paste clone.
  • Typography and color system reworked for a warmer, more accessible feel (larger base font size, higher contrast body text).
  • Shared template logic with NOVA ViA where the content type matched, kept separate where the brand needed its own voice.
The Result

A distinct brand presence for the wellness arm without duplicating the design and content work from scratch.

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