SaaSDesign & Development

CorpFlow

End-to-end web and brand work for a B2B SaaS platform, marketing site, onboarding flow, and core UI components.

Next.jsReactUI/UXDesign System
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The Brief

A B2B SaaS product needed both a marketing site that explains the product clearly, and the actual in-app UI components the product runs on.

The Approach
  1. 01Designed a small component system first (buttons, cards, form patterns) so the marketing site and the product UI share a visual language instead of feeling like two different products.
  2. 02Mapped the onboarding flow around the fewest steps to first value, not the fewest steps to a completed signup form.
The Build
  • Next.js and React front end for both the marketing site and the product's core UI.
  • Shared design tokens (color, spacing, type scale) used across marketing and in-app surfaces so they read as one product.
  • Multi-step onboarding flow built with progressive disclosure, only asking for what's needed at each step.
  • Component library documented for reuse as the product adds new screens.
The Result

A consistent product experience from the first marketing page through onboarding into the live app.

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